ZAFARELLI PASTA

REBRAND DESIGN CONCEPT & PACKAGE DESIGN
Zafarelli is an Australian made and Australian loved pasta brand, feeding families since 1985 and currently stocking of 17 different pasta shapes.  

Sustainable and proactive, this Fettucine package redesign is made from recycled and recyclable materials, is affordable, easily stackable and eye-catching, and has a market-first portion measurement feature — making preparing and storing pasta a breeze.

ZAFARELLI.COM
BRAND IDENTITY
& PACKAGE DESIGN
Split-serving packaging — option to open one serving at a time, or all at once.